From selling items out of the back of a car boot as a way of making extra money, 30 year old Sphamandla Dlamini and 32 year old Sandile Ngubeni saw an opportunity to start a luxury fashion store for men and this is how Simoni Exclusive was born.
Founded in 2012, Simoni is a clothing brand that is not only exclusive but also a leader in man’s couture.
I got into contact with Sphamandla Dlamini to find out a bit more about Simoni Exclusive and he had an interesting story to tell, and I’m certain that aspiring young entrepreneurs gain inspiration from stories like these.
“Every business has and comes with its own challenges and we have never believed in ‘easy’, we don’t search for easy businesses to work or build but we look for opportunity or niche and most importantly we are passionate about entrepreneurship and we believe we need to encourage more people to get in the space and in the mindset of doing things for themselves instead of always waiting for the government for hand-outs.”
Many aspiring young entrepreneurs struggle with funding to start their own businesses and it was no different for Sphamandla and Sandile. They have never been funded by anyone until this point but they have managed to find innovative ways to spread their reach and brand awareness all over the country with minimal or no marketing budget at all. This just shows that anything is possible if you put your mind to it.
It is also said that Motivation is the fuel necessary to keep the human engine running so Sphamandla and Sandile shared that they are naturally driven and motivated but they also find motivation from reading and listening to audios from people who have done amazing things in the world
“We are passionate about shaping people’s minds and SIMONI is our message to the world, to the young people of South Africa, our message is “Nothing is Impossible”, our generation has more opportunities than any other generation which came before but for some reason we are the most unproductive.”
Simoni currently has three stores, in Fourways, Greenside and the flagship store in Glenvista. We should also be on the lookout for a franchise model which is being worked on and should be ready to take off soon.