South Africa’s No1 maize brand takes the new IWISA No1 parboiled quick cook samp experience to the people ‘Mogodu Mondays’ are a joyous culture in South Africa wherein many make a celebration of the most unpopular day of the week by turning it into an enjoyable time over great food with friends and family. ‘Mogodu’ (tripe) is often enjoyed with a side of warm great-tasting samp. IWISA No1; the trusted maize meal brand in South Africa since 1956, has recognised this vibrant culture and amplified it by launching IWISA Mogodu Mondays.
IWISA Mogodu Mondays is a series of free national events that aims to grow the culture of togetherness over a warm plate of mogodu and samp. This comes after IWISA No1 introduced their new parboiled quick cook samp which boasts the benefits of retaining the same renowned great taste but has reduced preparation time to 1 hour 30 mins. The events encourage people to come together and experience IWISA No1’s new but iconic samp while connecting with family and friends in a warm and welcoming ambiance with great entertainment.
IWISA Mogodu Mondays launched in June 2018 in Soweto and has gained popularity within the township restaurant market. The benefits saves restaurant owners on water and electricity as well as increasing the amount of customers that can be served significantly. “I love the IWISA samp as it cooks quicker. We get so busy we don’t have time to cook samp all day so this product helps us a lot!” say Meli Morewane, the owner of Meli Lounge in Soweto.
Here are some consumer benefits IWISA No1 Parboiled Quick Cook Samp has to offer:
- Quick to cook 1hr30min
- Expertly delivers the same great original samp taste that consumer love
*Other quick cook samp brands simply do not delivery the original samp taste consumers are used to. Our aim was not to change the product but to solve consumers’ problems.
- Pre-soaked so that consumers don’t have to soak it themselves
- Saves water
- Saves electricity
- Saves time
The events boast a line up which includes artists such as Nelisiwe Sibiya, who is well known for her Lockdown Soundtrack “Mama ka Bafana”.
Date: 03 December 2018
Venue: Slotjhile Pub & Shisanyama – Link Rd Esselen Park, Tembisa, Gauteng
For more information on IWISA No1 Mogodu Monday events coming up see IWISA No1 social media pages and the experience could be coming to your nearest ‘chisa nyama’.
IWISA Mogodu Mondays have an extended campaign ‘IWISA Weekends’ which will be a series of events hosted over the weekends throughout Spring & Summer 2018 in the Eastern Cape and Western Cape. Everyone is welcome to share in this IWISA No1 experience and celebrate in the spirit of community and togetherness.